Heineken Halts All TV Advertising
by: Josh HawkinsThe Times Online UK reports today that Heineken has pulled its television ad budget after 30 years of broadcast advertising campaigns. It will redirect its marketing dollars towards...
View ArticleIt's a small step for mankind, a big step for Rock and Roll....and beer
by: Stefan KolleAnother innovative use of technology - the branded Skypecast.Simply put, a Skypecast allows a host to broadcast audiocontent to 100 users at a time. It reminds me of the analyst call...
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Crowdsourcing and financing music: Sellaband
by: Stefan KolleWe've heard about crowdsourcing loans, fundraising, pharmaceutical development and several other commendable initiatives - but this one is new I think - Sellaband, is crowdsourcing the...
View ArticleClik here to view.
I've Lost the Plot
Heineken's "The Entrance" is a 90-second movie about a youngish James Bond-type who strolls through a fancy party doing the exactly right, funny, or utterly cool things, replete with consistent panache...
View ArticleClik here to view.
Facebook Engagement Case Study: Heineken vs Carlsberg
Guest Post by: Jo StratmannLast year both Heineken and Carlsberg declared their intention to increase their marketing spend and so we thought it would be interesting to use analytics tool socialbakers...
View ArticleClik here to view.
Heineken wants your ideas about engaging the 60+
Full marks to Heineken who has decided that there might be some scope in getting a better understanding of the older market. The company is using its Ideas Brewery innovation platform to source...
View ArticleHeineken Halts All TV Advertising
by: Josh HawkinsThe Times Online UK reports today that Heineken has pulled its television ad budget after 30 years of broadcast advertising campaigns. It will redirect its marketing dollars towards...
View ArticleIt's a small step for mankind, a big step for Rock and Roll....and beer
by: Stefan KolleAnother innovative use of technology - the branded Skypecast.Simply put, a Skypecast allows a host to broadcast audiocontent to 100 users at a time. It reminds me of the analyst call...
View ArticleClik here to view.
Crowdsourcing and financing music: Sellaband
by: Stefan KolleWe've heard about crowdsourcing loans, fundraising, pharmaceutical development and several other commendable initiatives - but this one is new I think - Sellaband, is crowdsourcing the...
View ArticleClik here to view.
I've Lost the Plot
Heineken's "The Entrance" is a 90-second movie about a youngish James Bond-type who strolls through a fancy party doing the exactly right, funny, or utterly cool things, replete with consistent panache...
View ArticleClik here to view.
Facebook Engagement Case Study: Heineken vs Carlsberg
Guest Post by: Jo StratmannLast year both Heineken and Carlsberg declared their intention to increase their marketing spend and so we thought it would be interesting to use analytics tool socialbakers...
View ArticleClik here to view.
Heineken wants your ideas about engaging the 60+
Full marks to Heineken who has decided that there might be some scope in getting a better understanding of the older market. The company is using its Ideas Brewery innovation platform to source...
View Article
